Website Design & Redesign
NWD offers a wide variety of website building services. We can help you obtain your own domain name, design your site, create online photo albums, establish message board forums, host your website on our robust Internet web servers and more. We also provide email services.
We take great pride in our abilities. We make sure to design fully responsive sites that are optimized across all mobile, tablet, desktop, and laptop. We use top-of-the-line content management systems (CMS) to build the perfect website for you. With these systems, you can expect a secure platform that is protected from hackers and let your customers use your site safely.
Are you looking for a new logo, business cards, flyers, brochures, or any other marketing materials? We can help! Here at Northern Web Development, we will work with you to develop a plan and design materials that pair well with your business.
Why should you choose Northern Web Development for your graphic design needs?
- We will work with you to create goals for your projects.
- We will create a personalized plan to ensure the best outcomes.
- We will make sure all content is relevant to your company’s image and tone.
- We will work with local printers to make sure everything from size to format comes out flawless.
Our Marketing Plans are based on research specific to your industry. We dive into competitive analysis and best practices to make intelligence-based strategy and recommendations. Your Marketing Plan is a comprehensive marketing roadmap to your current and future success with the flexibility to be adjusted as new opportunities and technologies become available.
Your Marketing Plan is full of strategies, research, and goals. We work with you to obtain long term success with a sustainable competitive advantage.
We review current online competitive positioning as well as all marketing efforts and their effectiveness. We identify your assets as well as the strengths and weaknesses of your company and determine the most profitable target audience(s) and how we recommend targeting them. We research your industry’s best marketing practices and compose competitor profiles with what you can learn from them.
Search Engine Optimization (SEO)
SEO Essentials focuses on structuring your website to increase your SERP (Search Engine Results Page) ranking and includes audits that support both in- and on-page improvements to convert visitors to leads. This is a critical component, because without it, not only do you limit your site’s ability to serve you, you’re also unable to track the effectiveness of your website.
SEO Essentials: Setup
- Crawl accessibility for your website
- Adding relevant content to your web pages
- Keyword Optimization
- Enhancing load speed and user experience
- Website Performance
In spite of innumerable changes in consumer behavior, search engine algorithms, quality standards, new technologies, and more, one thing in digital marketing has remained constant: CONTENT IS KING.
Content is not just the words on a page anymore; it’s the structure of the content, the enhancements with tagging and in- and out-bound links, compelling images, and geographic relevance.
Gone are the days of simple word searches. Content strategy helps create, research, measure, promote, publish and optimize perfect content for your company’s success.
What you will see with content strategy
- Understanding your core message, business goals, and KPIs
- Identifying your target audience and what they need
- Identify your brand position
- Keyword optimization and SEO strategy
- Building a brand name and brand trust
- Create content for all platforms
- Measuring results and plan for future content
Citation & Reputation Management
Citations are a major contributor to your SERP (Search Engine Ranking Page) position and a critical component of SEO. Citations are online references to your business that include your business name, address, phone number (NAP) and may include hours of operation, your business category, the forms of payment you accept, descriptions of services or products, links to your website, or links to your social media pages.
Consistent citation listings on quality directory sites improve your SERP position because in essence, search engine bots figure that if your business has many mentions on varied high-quality trusted pages, you’re more likely to provide the answers that searchers are looking for related to what you do.
Social Media Management
We can all agree that the best referrals come by word of mouth. When you understand that Social Media is exactly that — word of mouth marketing for the digital age — you realize how essential an effective Social Media Strategy is for your business.
Social Media works differently than SEO, but in a supportive and complementary fashion. We use elements of your SEO strategy to optimize your social media profiles and this provides additional weight to your ranking. Additionally, like SEO, social media can drive traffic to your site and also can generate leads directly on its own.